Propagating Play™ Gains Non-profit Fiscal Sponsor, Expanding Joy-Driven Science Media Initiative to Advance Play for Mental Health
FOR IMMEDIATE RELEASE February 13, 2026
Media Contact: contact@hortikiplants.com Response time: 24 hours or less
Washington, DC — February 13, 2026
Propagating Play™, a science communication media project from Hortiki Plants, gains fiscal sponsorship through Fractured Atlas, a New York based nonprofit organization that supports artists and creative projects across the United States. The designation provides nonprofit infrastructure to support grant funding and community partnerships as the multimedia initiative prepares for its Spring 2026 launch.
Created by Hortiki Plants’ founder Dr. Victoria LeBeaux, Propagating Play™ aspires to help people heal, reach their goals, and live more joyfully by incorporating more play at home and at work.
“Economic stress, social isolation, and burnout are draining people’s capacity to function, but many traditional wellness tools require focus people simply don’t have,” said Dr. LeBeaux. “Research shows that play works differently. It regulates the nervous system through brain pathways that remain accessible even when you are exhausted or overwhelmed. It’s working for me, and I am excited to share this approach more broadly.”
Acknowledging that real systemic barriers to play exist, Propagating Play™ is built with equity and access at its core, an effort fiscal sponsorship helps advance. Through its partnership with Fractured Atlas, Propagating Play can now:
- Accept tax-deductible grants and contributions to expand programming, outreach, and evaluation.
- Build partnerships with schools, universities, and community organizations.
- Leverage these resource pathways to develop free community-facing resources.
“My vision for Propagating Play is to help change the cultural standard,” said Dr. LeBeaux. “By validating play as a biological requirement for health and well-being, we aim to create a ripple effect. We want to see play move from ‘luxury’ to ‘standard of care,’ enabling investment in the infrastructure and systems that fuel healing, resilience, and growth for all communities.”
Propagating Play’s media suite will include video and podcast programming, short-form animated science explainers, visual storytelling, and curriculum-based toolkits. A combination that applies evidence-based public health communication strategies to support measurable behavior change at scale.
Propagating Play™ welcomes conversations with philanthropic funders, scientific and clinical experts, and creative media professionals interested in contributing to the project’s development ahead of its Spring 2026 launch. Learn more at propagatingplay.com
About Hortiki Plants
Hortiki is a nine-year-old science company translating research into sustainable agricultural products, education media, and corporate training services that help families and teams thrive. Featured in more than 60 media outlets, including Good Morning America and Oprah Daily, Hortiki is an innovative social-impact company based in Washington, DC. hortikiplants.com
About Fractured Atlas
Fractured Atlas is a national nonprofit organization that supports artists and arts organizations across disciplines and career stages. Through fiscal sponsorship, fundraising tools, educational resources, and personalized guidance, the organization helps creatives build sustainable projects and expand their impact. Based in New York with members across the United States and internationally, Fractured Atlas works to ensure artists have the practical support they need to bring meaningful creative work into the world. https://www.fracturedatlas.org/
